Guideline for skriv til nettet: Skriv korte afsnit. Det er næsten enslydende budskabet fra forskning, undersøgelser og eksperter om afsnits længde i tekster på nettet
Børge Kristensen: Skriv korte afsnit (2010)
Skriv korte afsnit på maks. 5 linjer.
Skriv kun én pointe pr. afsnit.
Skriv nøgleord først i hvert afsnit.
Kilde: Guidelines for netsprog, af Børge Kristensen, 2010
Eyetrack 3F: Hurtigere læsning og forståelse af tekst med korte afsnit og mellemoverskrifter (2009)
18 af 20 testpersoner i Eyetrack 3F (2009) læste og fandt svar hurtigere i en omskrevet webside med korte afsnit og tydelig tekststruktur sammenlignet med den oprindelige version af websiden, der var præget af massive tekstafsnit og fravær af struktur.
Tidsforbedringerne mellem oprindelig og omskrevet tekst varierede mellem ti og 80 procent.
3F-testpersonerne (17 testpersoner) skar i gennemsnit 15 sekunder af læsetiden, fra 0.36 minutter til 0.21 minutter svarende til en tidsgevinst på 42 procent.
Læs mere om testen: Hurtigere læsning og forståelse af tekst med korte afsnit og mellemoverskrifter
Kilde: Eyetrack 3F, Sådan læser 3F’ere på nettet, Update & 3F, 2009.
Eyetrack 3F: Anbefaling: Afsnit på 3 linjer (2009)
Et afsnit er cirka 3 linjer.
Kilde: Eyetrack 3F, Sådan læser 3F’ere på nettet, Update & 3F, 2009 – Rapporten side 66
Poynter III: Korte afsnit opmuntrer til at læse (2004)
“One observation we made is worth pulling out: Shorter paragraphs appear to greatly enhance the amount that people read on news website article pages.
Articles presented with short paragraphs (1-2 sentences) received, on average, more than double the eye fixations from our group of test subjects than articles with longer paragraphs. Shorter paragraphs simply encouraged reading; longer paragraphs discouraged it.”
Kilde: The Case for Shorter Paragraphs – Steve Outing, 2004. Fra: Eyetrack III, Poynter Institute, St. Petersburg, Florida.
Hot Text: Skriv et afsnit som en selvstændig enhed (2002)
”Paragraphs set off chunks of prose visually. Since each paragraph looks like a different object, write it that way.”
Kilde: Hot Text, Web Writing that Works, by Jonathan and Lisa Price, New Riders, 2002.
NN Group: Top 10 Web Design Mistakes of 2002: Blocks of Text
A wall of text is deadly for an interactive experience. Intimidating. Boring. Painful to read.
Write for online, not print. To draw users into the text and support scannability, use well-documented tricks:
- subheads
- bulleted lists
- highlighted keywords
- short paragraphs
- the inverted pyramid
- a simple writing style, and
- de-fluffed language devoid of marketese.
Kilde: Top 10 Web Design Mistakes of 2002, by Jakob Nielsen, NN Group, 2o02.
Gerry McGovern: Skriv afsnit på max 50 ord (2001)
If you’re consistently writing paragraphs with no more than 50 words, you should probably lighten up.
Kilde: The Web Content Style Guide, by Gerry McGovern, Rob Norton, Catherine O’Dowd, Pearson, 2001.
Jakob Nielsen & John Morkes: People want to read things that are broken up (1997)
An essay containing long blocks of text prompted this response: “The whole way it looked made it kind of boring. It’s intimidating. People want to read things that are broken up. It gets the points across better.” …
… Conventional guidelines include carefully organizing the information, using words and categories that make sense to the audience, using topic sentences, limiting each paragraph to one main idea, and providing the right amount of information.
“You can’t just throw information up there and clutter up cyberspace. Anybody who makes a website should make the effort to organize the information,” one participant said.
Kilde: Concise, SCANNABLE, and Objective: How to Write for the Web, by Jakob Nielsen & John Morkes (1997)
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